URCHIN DESIGN LAB knows the vital role of storytelling in determining influence and reputation. Neuroscientists tell us we are hardwired to remember stories much more than dry statistical data. But marry story and statistics, and that's when the magic happens. Audiences are impacted on an intellectual and emotional level, and more liable to act. Whether your goal is brand recognition, fundraising, or a call to action, URCHIN DESIGN LAB harnesses the power of story to work for you.